What is Internal Linking?

Internal linking is one of the most important aspects of SEO and web design. It is the process of linking from one page on your website to another page on the same website. This provides the user with information about related content on your site, making it easier to navigate and helping to improve SEO by creating a better user experience.

Furthermore, internal linking can help boost your website’s ranking in search engines by linking related pages to each other, thus improving the overall SEO of the website.


Internal linking (also known as interlinking) is a technique used in website design and development which includes adding links from one page of your website to another page of your website. Internal link building refers to the process of using hyperlinks to connect pages within the same domain. This helps search engine crawlers while they browse and can improve the overall SEO strength of a website. Additionally, internal linking will help visitors explore and navigate your website in an easier manner.

In an ideal internal link structure, important pages are usually linked first or have more links leading to them, while less important and lower ranking pages typically receive fewer links. This type of hierarchy is designed to help ensure that visitors can quickly find the information they are looking for without having to take too many steps.

Website owners should also pay attention to where their anchors point since it affects both user experience as well as SEO performance metrics should use relevant terms when linking between two pages, as this will increase click-through rates from search engine result pages; bad anchor texts can be considered spam by search engines thus hurting the page’s ability to rank organically. Additionally, adding targeted keywords in anchor texts which match specific queries typed in by users also improves click-through rate queries typed into search engines for a website’s targeted keywords generated significantly higher click-through rates compared to websites that did not heavily implement this practice into their internal link structure.


Internal linking is a critical, yet often overlooked, aspect of Search Engine Optimization (SEO). By properly linking all of the pages on your website together, you ensure that search engines are able to accurately assess how relevant and important each page is. Additionally, visitors get an improved user experience as they can easily access related content or find products they are interested in. Here are some of the key benefits of internal linking:

  • Helps structure your website: By clearly establishing relationships between pages and content on your website via internal links, search engine crawlers can weed out spam and focus their attention on parts of the site that offer unique and valuable information for visitors.
  • Increases page ranking: Having a robust system of internal linking will help search engine crawlers to better understand your website’s relevance to search queries. This helps to increase the likelihood that visitors will find exactly what they’re looking for when searching for a product or service.
  • Boosts user engagement: Internal link structure makes it easy for users to find related content or products that relate directly to their interests or criteria. As a result, users will spend more time engaging with your website which can improve conversion rates.
  • Aids with crawling speed: If there are no or few internal links behind certain pages on your site, search engines may take longer to access them in order to determine relevance. Adding more links increases the number of paths crawlers have available between pages which ultimately speeds up the process.

How to Implement Internal Linking

Internal linking is an important part of SEO, as it helps Google crawl and understand your site better. It also can help spread Page Rank throughout your site and encourage visitors to explore your content. Implementing internal linking is relatively easy, but there are a few best practices to keep in mind.

Let’s explore how to effectively implement internal linking into your website:

Analyze your existing content

When implementing an effective internal linking strategy, it’s important to begin by analyzing your existing content. Take a look at what types of content you already have and start to identify potential link opportunities. This can include blog posts, product pages, images and more.

Once you have identified possible link opportunities in your existing content, create a plan for how they will be linked together. Keep in mind that internal links should be used to support the overall user experience – they should naturally lead the reader from one piece of content to the next and give them more insight into a topic or related products. Internal links should not be forced or “spammy” looking – meaning do not keyword stuff with links or overload a page with too many links pointing back to itself or other pages.

Finally, when creating your internal linking plan, think about ways to link any new pages or content that you create as well. Try using buckets of related topics (for example: all blog topics related to coffee) that can easily be linked together so visitors can find additional information when exploring your site. Additionally, think about where else on the page any given item might be linked – if you mention coffee three times on a page but only link it once consider adding more relevant links throughout the document for better usability.

Create a link-building strategy

Creating a link-building strategy can help ensure your website’s visibility and increase its search engine rankings. Internal link building is an important part of any website’s SEO plan, as it helps visitors easily navigate to the information they’re looking for and helps the search engine spiders index your entire website effectively. Below are some tips to help you effectively create an internal link-building strategy.

  1. Plan Out Pages: Start off by planning out the individual page architecture of your website, such as what pages need to be included, what content should go on each page, and how essential pages will be internally linked together.
  2. Think Like a User: When creating a solid internal linking structure think like you were the user trying to get from one piece of content to another seamlessly and quickly. This will ensure users have the best experience possible when navigating your site.
  3. Identify Important Keywords: Identify important keywords for each page which will help draw organic traffic with strong internal links leading users in their desired direction quickly and accurately.
  4. Label Links Accurately: Accurately label each of your links so that users know exactly what they’ll get when clicking through it – make sure all your links clearly present so that users won’t have difficulty finding them.
  5. Monitor Link Performance: Keep track of how each link performs over time; identify which are doing well or poorly in terms of clicks rate, referral traffic etc., so that you can adjust or remove them accordingly.

Use anchor text to link to other pages

Anchor text is the clickable text within a hyperlink. By using anchor text to link to other pages on your website, you can add more navigational context to your webpage while also improving the user experience.

When incorporating anchors into your page, it’s important to give users an indication that they are clicking onto a different page. Using dynamic styling and clear labeling for your anchors allows for ease of navigation amongst different pages on the website. Additionally, well-crafted clickable words can help draw attention toward specific content and will make your internal linking strategy more effective.

In addition to providing descriptive anchor text for hyperlinks, you should use relevant keywords whenever possible as well. Although SEO efforts have shifted from seeking keyword-dense links to providing readers with an optimal user experience, high quality keywords will still help your search engine rankings in the long run. Not sure which keywords will work best? Look over analytics data or do some research to determine which terms are being used most often when searching for related information on the web.

Finally, make sure that as you add new content related links throughout webpages can be updated accordingly with current topics or topics stemming off of new content that may be available on other posts so that visitors do not experience broken links when navigating around the website. And always remember–internal linking helps search engines index more pages of your site while providing helpful information and increased user satisfaction at the same time!

Best Practices for Internal Linking

Internal linking is an important part of any website’s architecture. It helps search engines to easily crawl your site, it helps the user find the information they are looking for, and it plays a role in increasing your website’s overall visibility. But, with all the different pages and links on your website, it can be difficult to know where to start with your internal linking.

We’ll cover the best practices for internal linking and how it can benefit your website:

Link to pages with relevant content

When designing a new website or website page, it’s important to consider how you can apply the best practices for internal linking. By creating clear links between pages, you can direct users to relevant content and help them find what they need quickly.

Consistent internal links make navigation easier by reducing the number of clicks required to get from one page to another on your website. This is especially useful for users who are looking for specific types of content or services. For example, if you have product pages that have been grouped together into categories, linking between them can offer an enhanced browsing experience for users that allows them to move effortlessly from one product type to another without having to start over from the home page every time they change categories.

It can also be helpful in increasing the visibility of certain pages on your site by making them more easily accessible from other areas of the site. For instance, including links within your blog posts that point readers towards related articles is a great way to show visitors more content and keep them engaged on your website longer. When leveraging internal links, try using descriptive anchor text that accurately describes the target page so readers know what they’re clicking through to before they even click it.

Most importantly, create an organized structure where all pages are connected in some way and all key information is just one click away; this ensures an efficient user journey and allows people browsing your site to easily discover all its available features and content.

Use descriptive anchor text

When you create internal links, it’s important to make sure that the anchor text accurately reflects the content being linked to. This is referred to as using descriptive anchor text, and it helps web crawlers understand the context in which your link exists. Using descriptive anchor text also assists with website navigation for users, because it can help them better understand what sort of content is available on your website or page.

For example, if you were linking from a homepage to a product page, then you would use an anchor phrase such as “Discover our product range” rather than something generic like “click here”. For best practices in internal linking, always use meaningful words and phrases to describe the page or area that you are linking to. This helps both search engines and users better understand the content on your site and allows them to more easily find what they are looking for. Descriptive anchor phrases should also be used when linking between pages within the same domain name so that users can easily determine where each link will take them.

Link to pages with high authority

While any link to a page on your website can help in improving internal linking, it is generally best practice to include as many links as possible to pages with high authority. Pages with more authority are usually those that are already recognized by search engines and rank higher from an SEO perspective. This is because the more established a page is, the more weight its words are likely to carry.

For this reason, be sure to include links to pages or articles that have established high rankings and large amounts of social media sharing. These links will have the most influence on your overall internal linking efforts. Pages with lower authority can still be linked, but do not rely solely on them for internal link strength building – instead, focus on those pages that have already achieved success in search engine rankings.

It is also important to consider which type of anchor text you use when adding internal links – phrases such as “click here” or “go here” carry little SEO value compared to phrases related to content found within the linked page. Anchor texts that clearly represent what the target page is all about will help both search engines and visitors formulate what each page contains and how it may relate back to other pages throughout your site – thereby giving you an added advantage for improving overall visibility within search engine results.

How to Monitor Internal Linking

Internal linking is important for SEO and for helping your visitors navigate your website. But it’s also important to keep track of how your internal linking changes over time. Monitoring internal linking will help you identify any broken links, make sure your pages are properly linked, and help you get the most out of your internal links.

In this article, we’ll take a look at how to monitor internal linking so you can keep your website running smoothly:

Analyze your link structure

Analyzing your link structure is an important part of monitoring internal linking. As websites grow and evolve, it’s possible for broken links to become more common and for older links to no longer serve their purpose. Here are a few tips for analyzing your link structure:

  1. Identify Orphan Pages: These are pages that have inbound links but no outbound links, so they do not pass any authority around the website. This can make them difficult to find or navigate to from other pages on your site, so it’s important to identify them and address them appropriately.
  2. Track Inbound Links: Knowing who’s linking to what pages on your website can give you an idea of which pieces of content are most popular – which could be useful information when considering future projects or marketing campaigns. You can use tools such as Google Analytics or Majestic SEO to track inbound links and keep track of changes over time.
  3. Check Page URLs: To ensure that all information on your website is easily discoverable, it’s important that page URLs remain consistent and logically structured throughout the duration of their life cycle. Sometimes changes occur as part of natural website evolution/maintenance; however these changes should be monitored closely and updated often so users don’t end up at dead ends when navigating your site’s content hierarchy.
  4. Identify Weak Content: Content equity is a great way to measure the success of individual pages on your site – meaning if one page is performing significantly better than another page with similar or identical content, then it’s likely due to external factors (such as backlinks). Evaluate all pages with similar content by monitoring performance metrics such as impressions, clicks/views, bounce rate and dwell time in order to identify weak performing content and restructure accordingly so that users never feel lost within your website architecture.

Track link metrics

Tracking link metrics helps to assess the success of your internal linking. Analyzing key performance indicators (KPIs) based on the number of links being sent from one page to another and the level of engagement these links generate will provide valuable insight into how effective your internal linking strategies are.

Moreover, link metrics can be used to identify pages that are underperforming and require improvement. This may involve more deliberate efforts when creating, editing, or upgrading content in order to draw more attention from other pages, as well as adding additional internal links to existing pages that could benefit from further exploration.

It’s important to track where each link is sending visitors and how much time they spend on those pages. If a page has a high bounce rate or low engagement level, internal links leading visitors there may need to be reworked in order to become more successful. Additionally, you should also note which anchor text is being used most often in each link since this will indicate which topics have been discussed heavily within your website and could serve as an indication for what users are looking for when they come to your webpages.

Monitor link performance

Monitoring the performance of your internal links is an essential part of any SEO strategy. By tracking link clicks and analyzing user behavior through digital analytics tools, you can get insights that can help you optimize your internal link structure to provide better user experiences and improve your website’s relevancy.

There are a few key metrics to measure when monitoring internal links:

  • Click Through Rate (CTR): This informs how well the links are performing on a page based on the total amount of clicks combined with the total amount of impressions for each CTA or link.
  • Bounce Rate: A high bounce rate indicates that users are leaving the page quickly after clicking an internal link, which could be caused by irrelevant content or poor navigation options from that page.
  • Conversion Rate: You should track how often users are converting after clicking an internal link in order to find out which types of links lead to conversions and which ones don’t perform as well.

By understanding click-through rates, bounce rates and conversion rates, it’s possible to identify optimization opportunities such as rewriting more descriptive anchor text, adding new related landing pages or updating keyword relevance in relation to other pages in order to steer users through their journey more easily. Implementing relevant keywords across internal links also helps search engine crawlers understand your page structure better, improving crawling and indexation.


In conclusion, internal linking is an essential part of SEO and should not be overlooked. It can help improve the user experience of your website while also giving a boost to your rankings. Internal linking can also contribute to better crawling and indexation of your content. Additionally, it can help you create additional organic traffic to your website.


Internal linking is an essential SEO technique. It helps search engines optimize a website by enabling them to understand the architecture of a website. The links also allow visitors to navigate through the site more easily, resulting in higher levels of user engagement.

To maximize the benefits of internal linking, it’s important to focus on relevancy and make sure that links are placed within context for maximum impact. Linking in-content is another great way to draw attention to important content and provide deeper levels of information for new and returning visitors. Lastly, create natural anchor text (not like “click here“) and use descriptive titles related to the linked content, such as titles or keyword phrases where appropriate, rather than just using any text as an anchor link.

Next Steps

Once you have implemented some internal linking within your website or blog, there are some other steps you can take to ensure that search engine optimization remains an effective part of your strategy.

To keep your website active and up-to-date, think about adding fresh content frequently. Search engines like to see new posts and pages being added to websites in order to measure relevancy. Content should be created with a focus on keyword research in order to reap the most benefit from internal linking.

You should also make sure that your website is up-to-date regarding canonicalization issues and page errors. Canonicalization errors, such as duplicate content issues, can cause search engine crawlers to not index pages effectively and should be addressed quickly if they present themselves on your site. Finally, keeping an eye on the overall link structure of a website is also key in order for SEO practices to remain as effective as possible.

Frequently Asked Questions

Q1:What is Internal Linking?

A1: Internal Linking is the process of linking one page of a website to another page on the same website. It is an important part of website optimization that helps visitors navigate through the website and helps search engines understand the website structure.

Q2:What are the benefits of Internal Linking?

A2: Internal Linking can help improve a website’s search engine optimization. By linking to other pages on the site, search engine crawlers are able to index the website more effectively and quickly. This can lead to improved search engine rankings and increased visibility for the website.

Q3: How can I best use Internal Linking?

A3: When creating internal links, make sure to link to relevant pages on your website and use descriptive anchor text. Additionally, make sure to limit the number of internal links on each page to keep the page from becoming cluttered.

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